In the afternoon of June 11, Zhang Guoqing, Director of WPA’s International Cooperation Division, led a trip to Zhejiang Zangmei Foods Co., Ltd. The goal of the visit was to discuss in-depth new media publicity and a win-win cooperation strategy, to seize the change of the times and take both sides’ causes to the next level. 

Zhejiang Zangmei Foods Co., Ltd. is an e-commerce company that processes locally famous and high-quality meat foods. It has invested RMB 150 million in business growth. Currently, the company focuses on the processing of Jinhua ham and other high-quality products, with ambitions to introduce high-quality beef and mutton from Xinjiang and develop new products such as halal lamb meals to fulfill the market's diverse demands. The company's aseptic workshop is designed and built in strict accordance with worldwide GMP standards, with innovative equipment from Italy and Spain used to assure product quality and safety.

During the visit, Mr. Zhang and his entourage visited the live-streaming studio of Zangmei Foods. The studio was developed to five-star standard, with innovative live streaming rooms and a multipurpose hall with a Hikvision split-screen intelligent large screen, showcasing the cutting-edge development approach. Zangmei Foods boasts a robust live-streaming staff that has operated several accounts with success and achieved remarkable results.  

The two parties engaged in a thorough debate on the method of cooperation during the symposium. According to Mr. Zhang, Zangmei Foods and WPA should fully utilize their unique advantages in terms of technology, market share, and resources to maximize resource sharing and complimentary benefits. In an attempt to encourage the two sides' collaboration to advance significantly, he made a number of suggestions, such as launching cooperative projects and stepping up new media coverage.

The visit not only increased understanding and trust between the two parties, but also created the groundwork for future collaboration. Both parties stated that they will collaborate to explore new modalities of e-commerce collaboration and expand the worldwide market for mutual gain and a win-win situation. WPA is expected to usher in a new era of global agricultural development with the combined efforts of both parties.